Let’s be honest. You don’t have time to read a bunch of fine print, even when you’re being wise about your finances.​

You know what else is a waste of your time? Paying with debit and not getting anything extra, like cash back, Add Cash, Early Pay, and Fraud Protection.​

You know what isn’t a waste of your time? We know you’re busy, so we’ll keep this short: ​

Discover® Cashback Debit.

TL;DR, an abbreviation for "too long; didn't read," is a common internet phrase that introduces a brief summary of an online post or article. It's also casually used to signal the disregard of a lengthy text. This concept was designed to reach a younger audience. This quirky social campaign was ran on Meta and Reddit.

Capabilities: Organic Social