Sidney is a Chicago-born Art Director, proudly raised in the Back of the Yards neighborhood on the city’s Southside. Her bilingual upbringing, with Spanish as her first language, deeply informs her creative perspective and brings authenticity and cultural nuance to every project she touches.

A high school field trip to Leo Burnett sparked Sidney’s passion for advertising and set her on a path to create work that is both visually striking and rooted in meaning. She is also a devoted art history enthusiast whose dream is to one day walk the halls of the Louvre.

When she’s not concepting campaigns or designing decks, you’ll likely find her listening to Bad Bunny. She ranked in his top 0.05% of Spotify listeners last year, a badge of honor she wears with pride.